Majority ownership · English football
Leyton Orient FC
A historic East London club, founded in 1881, with deep roots in Waltham Forest — the portfolio's established brand, venue and community anchor.
Gandler Sports Group
The future of sports & entertainment is vertical.
A multi-sport, single-city, tech-empowered ownership platform in East London.
145
Years of community trust
3
Holdings in the portfolio
2
Professional sports
1
City — East London
Who we are
Every club owns the most valuable asset in sport — and gives the upside away.
A passionate, year-round audience is the most valuable asset in sports and entertainment. Broadcasters take the rights. Sponsors take the attention. Platforms take the data. The club takes the cost.
Gandler Sports Group inverts that. We own the IP, the venues, the distribution and the data layer underneath all of it — concentrated in a single city, so every asset compounds the next rather than competing with it.
The value-capture stack
Five layers, one platform.
01
Teams & Sports IP
Leyton Orient FC · London Guard · future clubs
02
Fan Technology & Insights
Fan engagement & loyalty platform · ticketing & access control · POS & crowd management
03
Venues & Experiences
Digital signage & immersive media systems · AR/VR experience · venues that turn fans into participants
04
Media & Content
Owned channel · broadcast & live transmission infrastructure · content distribution
05
Sponsorship & Commerce
Portfolio sponsorship · creator economy · B2B licensing
Portfolio
The assets, and the place.
Clubs, venues, technology and media held together in one city — where density turns separate holdings into a single commercial surface.
Owned franchise · American football
London Guard
London's professional American football franchise, competing in the European Football Alliance from 2027 and playing home games at Brisbane Road.
Minority interest · League platform
European Football Alliance
A team-owned professional American football league strengthening the quality, visibility and stability of the sport across Europe.
Community
A club at the heart of its community.
Through Leyton Orient Trust, sport creates opportunities in health, education, confidence and employment across East and North London — a relationship built over generations, not bought overnight.
News
The latest.
Updates from our clubs, projects and partners across East London.
Partnership