01 — Platform
Build the foundation
Own and operate sports properties, embedding technology and commercial infrastructure from day one to build direct fan relationships and durable revenue.
Who we are
GSG has built the engine.
East London is the fuel.
The thesis
Own the relationship.
Build everything downstream of it.
Concentrating that platform in one city is deliberate. Density compounds: shared infrastructure improves operating leverage, teams can cross-promote to complementary fan bases, and sponsor partners can engage broader demographic and interest-based audiences across the portfolio. First-party fan relationships can be developed responsibly at scale, and every new asset strengthens the entire platform.
Leadership
David Gandler
Founder & General Partner
David Gandler has a proven track record of building and scaling businesses at the intersection of sports, media and technology.
He co-founded and led Fubo from startup to a category-defining streaming platform serving millions of subscribers, guiding the company through a public offering and NYSE listing and, ultimately, a business combination with Disney's Hulu + Live TV. The combined business became the sixth-largest pay-TV company in the United States.
As a former co-owner of Paris FC, he helped reposition the club for sustainable growth and long-term community value before successfully exiting his stake through the ownership transition to Agache Sport and Red Bull. Through GSG, he applies the same operator-led approach to building durable sports platforms rooted in their communities.
What we do
Five layers, one platform.
01
Teams & Sports IP
Own and operate sports properties that anchor the platform.
02
Fan Technology & Insights
Connect ticketing, payments and loyalty to strengthen first-party fan relationships.
03
Venues & Experiences
Create human-centred venues and interactive public spaces that turn spectators into participants and infrastructure into experiences — generating social and economic value beyond game day.
04
Media & Content
Create owned content and distribution capabilities that extend audience reach.
05
Sponsorship & Commerce
Cross-promote properties and give partners access to broader, complementary audiences.
The place
East London, built on generations of trust.
Since 1881, Leyton Orient has been part of one of London's most diverse and culturally dynamic communities. That continuity creates a depth of local connection that cannot be manufactured quickly.
Urban development should do more than make places smarter. It should make them more useful, inclusive and valuable to the people who live, work and spend time there.
GSG's approach begins with community and builds from there — creating connected venues and public spaces that support participation, economic activity and year-round engagement. The relationship comes first; the buildings follow.
Our approach
Each step creates value — for the platform and the place.
02 — Network
Put the portfolio to work
Share media, fan technology and commercial capabilities across the portfolio to cross-promote teams, reach complementary audiences, expand partner value and improve operating leverage.
03 — District
Create year-round value
Extend engagement beyond matchday through connected venues, programming and public spaces that bring sport, entertainment and culture together — supporting year-round activity and local economic value.
04 — Community
Build pathways locally
Partner with schools, clubs and community organisations to give people of all ages pathways through sport, skills development, training and employment.
Partner with us
Build lasting value in East London.
GSG works with investors and strategic partners who share our long-term approach to sport, technology, place and community.